Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 by Richard Hollis

Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 by Richard Hollis PDF, ePub eBook D0wnl0ad

Swiss graphic design and “the Swiss Style” are crucial elements in the history of modernism. During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books.

Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design.

Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers’ modernist elements remain an indispensable part of today’s graphic language.

From reader reviews:

Gina Hill:

The book Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 can give more knowledge and information about everything you want. Why then must we leave the great thing like a book Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965? A number of you have a different opinion about guide. But one aim that will book can give many information for us. It is absolutely right. Right now, try to closer along with your book. Knowledge or info that you take for that, you may give for each other; you could share all of these. Book Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 has simple shape but you know: it has great and massive function for you. You can seem the enormous world by wide open and read a publication. So it is very wonderful.

James Roberts:

As people who live in the actual modest era should be change about what going on or details even knowledge to make these individuals keep up with the era and that is always change and move forward. Some of you maybe will update themselves by studying books. It is a good choice for you personally but the problems coming to an individual is you don't know what type you should start with. This Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 is our recommendation to make you keep up with the world. Why, since this book serves what you want and want in this era.

Julie Moore:

The reason? Because this Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 is an unordinary book that the inside of the book waiting for you to snap the idea but latter it will distress you with the secret the item inside. Reading this book close to it was fantastic author who write the book in such awesome way makes the content within easier to understand, entertaining way but still convey the meaning entirely. So , it is good for you for not hesitating having this nowadays or you going to regret it. This amazing book will give you a lot of benefits than the other book have got such as help improving your talent and your critical thinking method. So , still want to hold off having that book? If I were you I will go to the guide store hurriedly.

Read Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 by Richard Hollis for online ebook

Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 by Richard Hollis Free PDF d0wnl0ad, audio books, books to read, good books to read, cheap books, good books, online books, books online, book reviews epub, read books online, books to read online, online library, greatbooks to read, PDF best books to read, top books to read Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 by Richard Hollis books to read online.

Mrsliviopalerma

Friday 25 December 2015

PDF⋙ Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 by Richard Hollis

Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 by Richard Hollis